Minneapolis: The Barta Press, 1930. Paperback. Preface by Joseph Everett Chandler. 4to. Stiff cream string-tied wrappers with gilt lettering and front wrapper sepia-tone steel engraving. (Ca. 50pp). Numerous sepia-tone illustrations, map. Very good. Mild wear to outer wrappers (only), else internally near fine. Item #47146
Intriguing promotional booklet for Shevlin, Carpenter & Clarke Company, "Manufacturers and Merchants of Pine Lumber," featuring an actual plate-marked steel engraved image of a charming interior pine-walled living room. "Pine in the Early American Home" takes the reader room-by-room through a classic colonial home, highlighting of course the extensive use of pine throughout, while "Pine in the Eighteenth Century American Home" and "Pine in the Modern American Office, Hotel, Club and Shop" chapters go into further detail and it all closes with the hard-sell "Shevlin Pine" chapter talks up this company, explaining and showing where and how it sources its pine. Laid in loose at the close (presumably as issued) are three inserts addressing "Pine," "Colonial Pine Treatment" and "Color Reveals the Beauty of Knotty Pine." Colonial architecture experienced quite a revival in the early 20th century and of course Shevlin, Carpenter & Clarke sought to capitalize on this. A delightful and impressive sales pitch. Accompanied by the prospectus for Russell Hawes Kettell's "The Pine Furniture of Early New England," 4to, wrappers, a 5-page excerpt from this 1929 Doubleday, Doran & Company classic that "shows Title page, Table of Contents page and four specimen pages from the book itself" -- interesting, relevant, unusual. Very good.